Why We Love Frontgate Resort Cotton Bath Towels
The Frontgate Resort Cotton Towel adds a little luxury to an ordinary shower routine.
I’ve tested dozens and dozens of towels for Wirecutter, and though many will do a good job of drying you off, none of them have inspired as much love and devotion as the Frontgate Resort Cotton Towel.
Of all the picks I’ve made over the years, the Frontgate towel is the one I hear people—staffers, readers, even parents from my daughter’s school—rave about the most.
The Frontgate is the thickest towel I’ve tested, and its terry loops are the most densely packed together, making it incredibly fluffy and luxurious to wrap up in. It’s also the softest towel I’ve tried.
Frontgate Resort Cotton Bath Towel
Thick and luxurious
This is the softest towel we tested—it feels like a plush towel from a luxury hotel and comes in a wider variety of sumptuous colors than any other we found.
It wicks away water, instead of just pushing it around your skin, and it’s one of the most generously sized towels I’ve tried. The Frontgate is 58 inches long, whereas many towels are only 54 to 56 inches long. And it’s also available in a bath sheet, if you want an even roomier towel. Plus, the Frontgate line offers hand towels, wash cloths, and a bath mat (which we also recommend).
Frontgate Resort Bath Mat
A thick, hotel-style mat
This towel-like mat isn’t as grippy (it doesn’t have a nonslip backing), but it’s easy to hang to dry between showering and will fit under a low-clearance door. It comes in lots of colors but is available in only one size.
Made with long-staple Turkish cotton (always go for long-staple or extra- long-staple cotton, if you can), the Frontgate is also Oeko-Tex–certified, so it’s free of harmful substances. And Frontgate’s production process is environmentally responsible.
The Frontgate offers 22 nicely saturated color choices, so they should match any bathroom. I’ve washed these towels countless times now, and they retain their color beautifully. But white is by far the most popular color, according to Frontgate, followed by two grays (Fog and Carbon).
How it started
Frontgate released the Resort Cotton Towel in 2008. It first appeared as an upgrade pick in our guide to the best bath towels in 2017, but eventually this towel became our top pick because it’s so popular. Towels also get discontinued all the time, but the Frontgate is always reliably available.
The Frontgate towel had more five-star reviews than any other towel I researched.
When I first came across the Frontgate towel in 2017—from a company known mostly for patio furniture and holiday decor—it had more five-star reviews than any other towel I’d researched (right now there are more than 3,000 and counting). I was skeptical that the Frontgate could ever live up to that hype, but if you like a big, plush towel that feels like something from a luxury hotel, it really is that good. In my opinion, it’s even better than a hotel towel.
When to buy
We used to see deals on Frontgate towels once every four to six weeks, but there have been fewer worthwhile deals this year. We tend to see the biggest drops in price around deals holidays like Prime Day and Black Friday.
$34 Average street price for a single towel
$15 Best price we’ve ever seen (as part of a two-towel deal)
Make it last
The best way to keep the Frontgate (or any other towel) soft and richly colored for as long as possible is to wash it in cold water, and to keep it away from bleach, fabric softeners, and any skin-care products that contain benzoyl peroxide or alpha hydroxy acids.
That’s the official advice. But I have washed and dried these towels on hot when they’ve smelled musty, or when someone in the house was sick, and they survived the occasional blast of heat with no problems.